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Home Staging

Home Staging is a growing industry worldwide that brings together many different areas of expertise and professionals, such as real estate agents, interior designers, architects, retail professionals, and many others.

The Home Staging Association UK & Ireland connects professionals, suppliers and partners, promoting all related businesses whilst supporting Home Stagers and keeping the industry relevant and strong.

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The Home Staging Association have put together a comprehensive report with key data about Home Staging and how it affects the sales process of a property in the UK. Please insert your email below to get access to download the 2021 Edition or purchase the printed version here:

- Coffee Table Book

- Trade Book

and more...

Thinking of staging your property but no idea where to start? Staging a property can be as simple as our Step-by-Step Guide. Follow our tips to cover the basics of Home Staging and make your property look listing-worthy!



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Home Staging focuses on presenting a property to its best so that it is sold or rented more quickly and at a better price. It aims to make a home appealing to the highest number of potential buyers, helping the viewers to envision themselves living at that property and embracing such lifestyle.

There are several techniques that focus on improving a property's appeal by transforming it into an attractive and welcoming product that anyone would want.

Presenting the house in a neutral and depersonalised way, for example, has proven to be effective to accelerate sales.


Home Staging is about illusions. It's how David Copperfield would sell a house. It's magical. It's beyond decorating and cleaning. It's about perfecting the art of creating moods. Staging makes your house looks bigger, brighter, cleaner, warmer, more loving and, best of all, it makes home buyers want to buy it. Instantly!


You will make more money and your property will sell faster

Staged homes spend, on average, half the time on the market than non-staged homes.

You will make your money back

Average staging investment is between 1 and 3% of the home’s asking price, which generates a ROI of 8 to 10%. Generally, staged homes sell over 8% above asking price.

Your online photos will stand out

90% of the buyers search online first. They spend 2 seconds on an ad without a photo, and 20 seconds on one with a good photo.

Guaranteed offers

77% of buyers' agents said staging made it easier for buyers to visualise the property as a future home.


Not only a professional home stager can increase the perceived value of your home and can help you sell your property faster, but they are the right investment for you to justify the asking price of your property and to avoid getting no offers.

A Home Staging professional is an impartial person who can provide recommendations on all areas of a property that require attention.

They have the training and experience to best showcase a property, highlighting its positive features by using their unlimited inventory of furniture and accessories, as well as trade discounts and connections.

With a Home Staging professional on your side, your property transition can be smooth, easy, and stress free.

Become a Member

Join our community today and become part of the Association that is shaping the Home Staging Industry.

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What Our Members Say

Joining the Home Staging Association has immediately made me part of a wider team of organisations; A team who all strive to grow the Home Staging industry within the UK, and who support one another to succeed. Through their sharing of invaluable expert advice and industry insight the HSA and its members have given me the confidence to start my dream Home Staging business. It fills me with great spirit to know that I am part of an association who genuinely support my dream and want me to succeed.

We were very pleased to become a Founding Member of the Home Staging Association. We see enormous value in being part of a collaborative body that works together to promote and educate the market of the benefits of the work we all carry out. It is vital when selling the service to clients that we can accurately demonstrate that home staging is an investment rather than a cost and that the work we do can only assist to enhance a property for sales and marketing. The first conference promoted by the Association was very well organised and attended and we are looking forward to an even more successful event this year.

We joined the HSA as a Founding Member hoping that being connected through this platform would help to get the message out to estate agents and developers about the power of home staging but we know, from our own experience how difficult this can be. We have been delighted that the commitment of Paloma and other members is really starting to make a difference. The Home Staging report 2018 is a great tool for us. We are loving the exposure belonging to the HSA is giving us both directly for our business and also for the concept of home staging. As a director of Lemon and Lime Interiors I have already attended meetings and networking events and I am learning more every day about what works in our industry. The connectivity that we now have through HSA is invaluable in developing our business.

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Home staging certified courses & training

The Home staging Association UK has selected the best options in Home Staging & Property Dressing training, so you can start your career or transform your business learning from true experts.

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