When Real Estate Meets Home Staging

The arrival of Spring and the easing of lockdown restrictions have significantly impacted the mood of all of us and we’re all starting to see things from a brighter perspective.

Finally, a warmer weather is approaching and we’re all feeling more inspired and ready to show the world that in the silence of our cities we have never stopped working and blossoming, just like Spring.

Many people are going to want to spend time outside their homes, soaking up the sun and enjoying nature but many people will also be looking into buying a new property, maybe more spacious or with better light or views to reflect the transformation we all have gone through during these hard times.

That’s when people will be turning to real estate agents to seek guidance while looking for a new property or selling their current one.

And that’s when real estate agents need to come prepared.

Home staging is the key to a better and faster sale, allowing potential buyers to visualise their dream home as something more tangible.

Therefore real estate agents need to show their properties with more confidence and tenacity. When we hear about home staging we’re not only talking about the art of displaying what could be, we’re giving you insight into a powerful marketing tool that it’s becoming a real game-changer in the housing sector.

This is why our Extended Education programme is once again coming up with everything you need to flourish in the business.

This time in particular we’re looking at budding real estate agents that feel like it’s time to up their game and start using the home staging technique to increase their sales.

Our course in Home Staging as a Marketing Tool for Real Estate Agents will emphasize not only why your clients need staging but why it’s essential that you master this technique to move up the ladder in your profession.

In no time you’ll be able to join the home staging community while also bringing your expertise in the real estate sector, differentiating yourself from other professionals.

With this secret weapon, you will thrive and join a community of professionals that have found the key to an enduring career.

Want to hear it straight from the source?

Take it from Alex Willcocks, director at Burbeck Group and longtime property developer:

“Anyone who is serious about selling property needs to be serious about home staging and property styling. The financial benefit of staging a property is night and day, and if you can’t see that you probably shouldn’t be in the game.”

Martyn Baum, PPNAE, director of Martyn Baum Consultancy echoes Willcocks’ message by adding that “Home staging is not new. In fact, it’s not even on its way into the mainstream agency – it is already here and if you are not supporting your sellers with preparing their property ready for sale, you are missing out as your competitors will be. Having a strong relationship with a quality home stager will not only help you sell your client’s properties quicker, and for a better price, but it will also build business relationships with your clients that will last a lifetime.”

We understand you want facts, so let’s show you that numbers don’t lie.

You still might feel tempted to stay in your comfort zone, after all, if you’re doing well why risk investing in something when you don’t know the outcome? We ask you, why not?

We’re not talking about completely changing the way you conduct your business but to add something to improve it. With a little bit of effort and curiosity you’ll be able to stay on top of your game while also selling faster and growing your business.

Indeed when reaching out to real estate agents who have chosen to turn to home staging we’ve found out that numbers are encouraging!

Just what you needed to hear to start learning.

What we discovered:

– 100 percent of estate agents agreed home staging made it easier for a potential buyer to visualise a property as their future home.
– 85 percent of estate agents reported that a staged home sells up to three times faster than a non-staged property.
– 94 percent of estate agents agreed home staging increased the number of viewings for a property.
– 84 percent of estate agents believed that up to half of unsold properties removed from the market by the homeowner would have benefited from Home Staging services.

Source: Home Staging Report 

Even just this last bit of information should make you want to sign up for our home staging course and start benefitting from this technique.

At this point, you’ll be asking yourself why choose us with the many home staging course available all over the internet?

The Home Staging Association UK & Ireland is not only a professionally accredited body but will also provide you all the help you need to reach new milestones and support you every step of the way, connecting you not only to the industry itself but to the many professionals that are shaping the business and trailblazing new paths.

So what do you think? Are you ready to stop reading about it and start learning? You’re still in time to sign up.

Access our free webinar and find out more here. Start learning today and sell more properties tomorrow!